5 Easy Steps to Make Time for Marketing Your Business

“I just don’t have any time left in my day!”

We hear it so often from our clients and trust me – we struggle with it ourselves! You know how important it is to grow your business, you know it isn't the case that you simply “build it and they will come” any more – but you just can’t seem to find the time! You’re dealing with emergencies and customers every day, along with managing staff and business admin and you’re barely fitting in lunch as it is – sound like you?

Well we’re hoping you can squeeze in a 5 minute article that could save you many hours in the future!

1.    Be realistic with your goals

You may want to grow to be a huge multinational empire, with a huge marketing plan to do so, but it will never get done if you don’t have focussed, realistic goals on how to get there. If you don’t have a multinational budget for marketing yet, focus on what you can afford to do now with the time, money & resources you have today.

2. Break everything up into small chunks

If your first goal happens to be “100 new customers in the next 3 months”, you need to make a plan on how you’re going to get there. Fill the gap from point A to B with smaller, manageable tasks you can fit into your day to day routine.

For example, if you decided to reach them through Google Ads, start by creating smaller, more manageable and less daunting tasks to help you reach your goal.

You could start with the following set of tasks and spread them over the next month, doing just 1 a week:

1.       Research Google Ad Setup

2.       Set up Google Adwords

3.       Research Good Search Terms For My Product/Service

4.       Create My Ads

3. Prioritise

One of the best ways to save yourself time and make sure you get everything done that needs to be done, is to make a list of your day to day tasks, and ensure you do them in order of priority (unlike what’s more often done, which is attempting everything that is quickest to do first to reduce the length of your list!). Make sure at least 1 or 2 of your marketing tasks are high on the priority list each week.

4. Delegate

If there are just too many things that only you can deal with, take the time to delegate them. Whether that means showing a member of staff the ropes on some of your accounting tasks or hiring another company to deal with your marketing, you’ll be surprised how much more you can get done when you share the tasks out a bit more.

5. Don’t multitask

We all do it; drop writing an email to answer the phone or get interrupted by a colleague while in the middle of creating a quotation for a client. It means a lot of time is wasted getting back up to speed with where you were at in the quotation, or email and that could be time better spent on things like marketing your business.

It may not always be possible, but small changes to keep you focussed can help – ignore your emails for an hour and focus on one task during that time. Try limiting the amount of time that staff can come to you with queries to set times during the day – so you can focus on their questions during that time, and you can focus on your tasks the rest of the time, free from interruption.

These are some of our favourite tips for saving yourself time so you can spend it on your marketing – do you have any? We’d love to hear your tips – leave us a comment below or message us on Facebook!   

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