Websites are funny. Some people come to us asking for a 5
page website, or a 12 page website, as if they’re ordering a series of
leaflets. They subsequently expect the price to increase at a fixed rate per
page.
But this isn't how we do things.
If you look hard enough, you’ll probably find someone who
will charge £X amount per page of your website…
But this isn't how it should be done.
The Home page for
example, has to really grab your visitors, identify their need and direct them
to the solution on your website.
This is achieved through research and planning, targeted
content designed to help customers, smart web design to convert visitors into
clients, and a good old helping of general online marketing techniques.
All of this takes time.
The Contact Us page
on the other hand, is usually quite straightforward.
This may look like
laziness, but it’s not.
People like the familiar, and people have come to
expect Contact Us pages to provide
certain information in a certain way.
Deviating from that expectation runs the
risk of confusing people and making things more difficult than they have to be.
So the Contact Us
page will take next to no time. It simply requires a conversation;
“Hi, could you tell me your opening hours,
phone number and
address
for the Contact page of your website?”
And yet some people are charging the same fixed rate for a Home page and a Contact page.
That’s ludicrous.
And needless to say, the website isn’t being done right, and
isn’t going to be a rip-roaring success.
At Vital Hike, we don’t just churn out websites every week,
because we’re making websites that work.
- The process starts off with a client meeting, where we sit down and discuss the ins and outs of the client’s business.
- Together, we come up with the overall goal for their website, whether it’s getting people to phone, email, enquire, buy something, or sign up.
- Following this, we delve into research, looking at everything from competitor websites and what they’re doing right/wrong, to target audience and what they’re looking at online.
- Each page is then designed with a particular goal in mind, before the website is built.
And as I mentioned earlier, each page has a different level
of importance, so each page design will take a different amount of time depending on what the page needs to convince visitors to do.
This is the way to build websites that work.
The focus cannot be on the number of pages, it must be on
the purpose of those pages and how they fulfil that purpose.
Looking for a Website that Works?
Get in Touch Today.
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