Are All Web Pages Created Equal?

Websites are funny. Some people come to us asking for a 5 page website, or a 12 page website, as if they’re ordering a series of leaflets. They subsequently expect the price to increase at a fixed rate per page.

But this isn't how we do things.

If you look hard enough, you’ll probably find someone who will charge £X amount per page of your website…

But this isn't how it should be done.

Free Tool: Be Top of Google With Better Keywords

Google ranking is often used as a quick measure of how good a website is.

This won’t give you an accurate assessment however, as it won’t tell you anything about how well your site is converting visitors into sales. You may be ranked at number 7 on page 1 of Google, but maybe you’re making twice as many sales as the websites above you!

However, Google ranking is often seen as the be-all-and-end-all.

To help you get a better idea of how your website compares to your competitors, and potentially why they’re ranking higher than you, we would like to introduce you to something…

The Free Keyword Density Analyzer Tool from SEOBook.com.

This nifty little tool is very straightforward to use, and will give you instant information on the kinds of keywords your competitors are using and how frequently they use them on their website (the keyword density).

Bear in mind that keyword choice and keyword density are only two factors in the Google Ranking system. 

As we’ve mentioned in earlier articles, there are around 200 official and potential Google ranking signals but a little bit of insight into your competitors' keyword density, and even your own, is very useful when considering your content.

Benefits of Knowing Your Competitors' Keywords and Keyword Density

Google: AdWords Even Better… But You Lose Traffic

On Friday 5^th September, Google announced another little update to their Search Engine…

When users search for a company on Google, it’s logical to assume they’re looking for something specific on that company’s website. To help these users, Google typically displays a few sitelinks below the search result to specific pages on the website.

So instead of the user being directed to the homepage, they could, for example, click on the Web Design page in the Vital Hike sitelinks above, if that’s the exact page they need.

Google also include a mini search bar below the sitelinks, for navigation within the company’s website, but this often goes unnoticed.

And Google’s latest change is…

Get More Customers Using KFC's Marketing Strategy

The Secret Marketer over at Marketing Week has been talking this week about Pricing Strategy. He believes post-recession consumers are savvier than ever, and we would tend to agree. When recession doom and gloom is on every TV show, blog article and newspaper, it seeps into your brain and you subconsciously pay more attention to prices.

Specifically, consumers now recognise that the packaging of a product takes up a lot of the cost, so they will expect to pay more for a smaller package. They will also expect to pay more for something with higher quality ingredients than an “economy” version. Consumers are even adjusting to plastic bag charges all over the country now, knowing that it encourages better habits for the environment.

Where we run into issues however, is when consumers or clients are charged more for no logical reason. The Secret Marketer used the example of customers getting penalised for taking a later train than their advance ticket was booked for. The trains will all run regardless, they got their money upfront, so why should the customer have to pay more for taking one train over another?

And it raises a very good point.

If customers today are demanding explanations for every fluctuation in price, then pricing structures need to be made more flexible and open. We can’t just carry on as we are, when the mindset of the customer has altered dramatically.

With this in mind, let’s look at the latest burger released by KFC…