Mobile Websites - 7 Reasons Why Your Business Needs One

Most of us started out in the world of mobile phones playing Snake on the Nokia 3210. T’was a simpler time... So it really should come as no surprise that mobile usage is primarily games and social media today.

But amidst the Candy Crush marathons and Facebook Newsfeed checking, it seems mobile internet browsing is overtaking desktop internet browsing…

Source: Mary Meeker, Morgan Stanley, "Internet Trends," April 12, 2010

Is Your Website Too Bouncy?

Businesses see more growth once they go online. It's becoming a fact. A BCG report found that small/medium businesses with a high internet involvement saw 22% more revenue growth than offline businesses. Can you afford to ignore something that could increase your revenue by more than a fifth?

For business owners who are not already online, the whole process can seem a little opaque; what exactly goes on behind the scenes? What exactly is involved in maintaining and analysing a website?

In the last few blog articles, we have mentioned Google Analytics. This is a program we use to analyse a website’s success/impact; to see if the website is helping to further the goals of the business owner. Now, there are a lot of statistics involved in this process, and it can seem quite overwhelming all at once, so we’re going to dip a toe into web analytics today and talk a bit about Bounce Rate.  

Do I need to be Stephen King to write web content?

Short answer? No.

Today, we’re going to look at writing content for your website, with practical tips on how to do it well!

But first things first…

What is website content?

It’s all the text and multimedia (pictures, videos etc.) on your website. We’re going to focus on the writing alone, as it can seem like quite a daunting task if you’re not used to doing it on a daily basis!

The text content is highlighted by the red box.

The Customer-Friendly Website Strategy You Need Now!

Customers need to be led through your website - are you ready to step up?

Would you stand in the middle of your shop shouting out all your product information at the top of your lungs?

No, you’d go up to a specific customer and ask them how you can help.

Today, we’re going to look at:

 how to make your website more customer-friendly.

When you search for something on Google, what do you type in?
      

1. Maybe you have a cold and want recommended medicine, so you type “best cold medicine”


2. Or maybe that pain in your knee is still there after two weeks, so you want to find out what it is; “knee pain causes”.

Please be upstanding for the new partners, Vital Hike and Google!

Vital Hike is very proud to announce that we are now a Certified Google Adwords Partner.

What is that?

What is that, I hear you ask? Well, it basically means that Google are officially recognising that what we do and what we've BEEN doing... is great.

Explain...

We are a web development and online marketing business. So not only do we MAKE websites, but we then OPTIMISE them using our online marketing skills, so that they perform brilliantly. If you've been in to visit, we've already talked to you about SEO, but for everyone else, SEO means Search Engine Optimisation. That all-encompassing phrase refers to the many things that can be done to make your website more visible online and more effective with visitors. This can range from altering the HTML code, to rewording your introduction page.