Do I need to be Stephen King to write web content?

Short answer? No.

Today, we’re going to look at writing content for your website, with practical tips on how to do it well!

But first things first…

What is website content?

It’s all the text and multimedia (pictures, videos etc.) on your website. We’re going to focus on the writing alone, as it can seem like quite a daunting task if you’re not used to doing it on a daily basis!

The text content is highlighted by the red box.

The Customer-Friendly Website Strategy You Need Now!

Customers need to be led through your website - are you ready to step up?

Would you stand in the middle of your shop shouting out all your product information at the top of your lungs?

No, you’d go up to a specific customer and ask them how you can help.

Today, we’re going to look at:

 how to make your website more customer-friendly.

When you search for something on Google, what do you type in?
      

1. Maybe you have a cold and want recommended medicine, so you type “best cold medicine”


2. Or maybe that pain in your knee is still there after two weeks, so you want to find out what it is; “knee pain causes”.

Please be upstanding for the new partners, Vital Hike and Google!

Vital Hike is very proud to announce that we are now a Certified Google Adwords Partner.

What is that?

What is that, I hear you ask? Well, it basically means that Google are officially recognising that what we do and what we've BEEN doing... is great.

Explain...

We are a web development and online marketing business. So not only do we MAKE websites, but we then OPTIMISE them using our online marketing skills, so that they perform brilliantly. If you've been in to visit, we've already talked to you about SEO, but for everyone else, SEO means Search Engine Optimisation. That all-encompassing phrase refers to the many things that can be done to make your website more visible online and more effective with visitors. This can range from altering the HTML code, to rewording your introduction page.